To help you rank better on Google in 2025, we’ll need to analyse several aspects of your website based on the information available from the web results and general SEO practices. Here’s what we would look at:
1. Content Quality and Relevance
Ensure High-Quality Content: Your content should be authoritative, well-researched, and valuable to your audience. It should answer the queries your target audience might have effectively.
Keyword Optimization: Check if your content is optimized for relevant keywords. Look for terms that your potential visitors might use to find services or information like yours. Tools like Google Keyword Planner can help, but you can also use insights from Google Search Console (GSC) to see what keywords you’re currently ranking for.
2. On-Page SEO
Title Tags and Meta Descriptions: Make sure each page has a unique and descriptive title tag and meta description that include target keywords but are also compelling to click on.
Header Tags: Use H1, H2, H3 tags to structure your content, which helps in readability and SEO.
URL Structure: Your URLs should be clean, descriptive, and include keywords where possible.
3. Technical SEO
Site Speed: Use tools like Google PageSpeed Insights to check how fast your pages load. Compress images, use browser caching, and minimize code bloat.
Mobile-Friendliness: Ensure your site is responsive on mobile devices as Google uses mobile-first indexing.
HTTPS: Secure your site with HTTPS as it’s a ranking factor.
4. Backlinks
Quality Backlinks: Aim for backlinks from reputable sites. You can check your backlink profile using tools like Ahrefs or Moz, but also through Google Search Console.
Internal Linking: Link internally within your site to show Google which pages are important and to keep users navigating through your site.
5. User Experience
Navigation: Make sure your site is easy to navigate. Users should find what they’re looking for within three clicks if possible.
Bounce Rate and Engagement: Monitor these metrics in Google Analytics. High bounce rates might indicate content or user experience issues.
6. Local SEO (If Applicable)
If you have a local business, ensure your Google Business Profile is up to date with accurate information, photos, and encouraging customers to leave reviews.
Steps to Take:
Audit Your Site: Use free tools like Google Search Console and Google Analytics to understand your current performance, keyword rankings, and site issues.
Implement Changes: Based on the audit, make necessary changes. This might include content updates, technical fixes, or building more links.
Monitor and Adjust: SEO is an ongoing process. Keep monitoring your rankings and traffic to see what’s working or what needs tweaking.
Additional Tips:
Freshness: Regularly update your content to keep it relevant. Google favours fresh content, especially for news or frequently changing topics.
Schema Markup: Consider adding schema markup to your pages to help Google understand your content better, potentially leading to rich snippets in search results.
To get specific with your site, please provide us details of your website and we’d be happy to give you a free audit.
However, by following these general guidelines and using the tools mentioned, you should be able to significantly improve your Google rankings.
Remember, SEO improvements can take time, so patience and consistency are key.